Public advertising campaign planning

The essence of public space advertising campaign planning is to select from tens of thousands of advertising surfaces the surfaces that best fit the given advertising purpose in terms of space and time
The combined use of several types of public advertising tools (e.g. billboards, citylights, vehicle advertising, advertising mesh) increases coverage and the number of contacts
Campaign planning is also necessary because the interfaces required for the campaign must usually be selected from the offers of several advertising companies
Campaign planning is based on broad databases (knowledge of the characteristics of the advertising space), research (advertising consumption habits, socio-demographic knowledge) and software that manages and interprets them